I get it, referrals aren’t always easy to come by. But here’s the silver lining—you’re probably overlooking a referral goldmine right within your current clients.
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On a recent LinkedIn poll we did, I noted that half of people, said that somewhere between 0 and 25% of their leads came from referrals.
So very few were coming from referrals.
And I think it’s important to address this because not every business is a business where we can ask for external referrals directly.
But I think you should be thinking about referrals in a different way, because almost all of you, almost all of you have the ability to sell more to an existing customer, whether it’s to multiple departments or multiple divisions or multiple global locations or sister companies or, adjacent companies that they might own.
And those internal referrals are excellent referrals to help you grow your business, because they’re peer to peer.
And it’s easy for someone sitting at this desk over here to refer you to someone sitting on that desk over there.
They might not be external and net new customers, but you’ll grow your business quite quickly and very easily by building out that network of referrals inside the organizations that you currently sell to.
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