Two Ways to Leverage Your Sales Team Beyond Selling

When sales leaders think about their sales teams and the success they’re creating, they often think about, well, their sales!

That is, sales managers and executives often use the amount of sales a particular team is making as the sole gauge as to how successful they are and how much they’re contributing to the overall success of the organization.

But, sales teams can do more than just sell.

Here are two ways your sales team can continue creating success in your organization beyond just selling.

1) Ask Them For Feedback

Getting insights from your sellers, what they see on the front lines of your organization, and how they think things should be improved is a great way to make strategic decisions on your organization’s procedures and processes.

If you find you’re receiving overwhelming feedback from the majority of your sales force to add, update, or remove a particular process, there’s a good chance that it’s something that needs to be addressed, sooner rather than later.

2) Leverage The Best to Boost The Rest

Your top performers are your top performers for a reason.

Sure, periodically we all get lucky with a sale or two, but long-lasting sales success is always a result of particular action-taking and decision-making.

Rather than wondering how and if your mid to lower-level sales performers can “ramp it up,” why not determine exactly what it is your top performers are doing and replicate those behaviors across your entire sales team?

As I’ve discussed recently, now is the time to be thinking outside of the box. It’s as good a time as any to review what’s working and what isn’t.

And, within your sales team lives great, untapped potential for you to leverage.