Want to boost your sales team’s morale?
I don’t blame you. Let’s face it, the top sales teams have no shortage of morale on their side.
When you picture a high-performance sales team in your head, do you see a group of sulking, tired individuals who are struggling to even pick up the phone or answer an email?
Of course not.
We all know that happy, motivated, and proud salespeople tend to be the same ones who deliver the results. There are a plethora of different ways to boost morale in your sales team, most of which, you’ve probably already heard of or have tried applying in the past—perhaps with no noticeable improvement.
But, there’s one tool, often used for other purposes, that can motivate and inspire your team—and you’ve perhaps never thought of using it internally.
Enough suspense. Leverage your testimonials!
Leverage Testimonials to Boost Your Sales Team’s Morale
Yes, while testimonials are normally used externally to attract new buyers, using them internally has a wide range of benefits that are often overlooked. One of these benefits is a culture that promotes greater sales and results from your reps.
Think about it, if a client provides you with a testimonial on the success they were able to achieve because of your company or a specific rep, and you share this story within your team, you are promoting more of the same behaviour. You will inspire the rest of your sales team to create similar outstanding results because not only will they know it’s possible and within their grasp, but they’ll realize that their work is appreciated and recognized publicly—both inside and outside of your company.
The result of this? Increased morale, better customer service, friendlier interactions between your team, and other positive outcomes that lead to greater sales in your organization.
By the way, don’t think you need to show testimonials exclusively to your sales team. This surprising morale-boosting tool should be distributed and used across your entire organization.
Take it a step further. When a client sends you an email praising your organization’s work, do you keep it to yourself or do you let the specific individual in charge of that account know of their good work? When a customer mentions in passing that they were so impressed with the service that a particular rep gave them, do you just take a mental note or do you relay that positive comment with the rep?
Why miss out on opportunities to praise your team?
Let your people see the kind of results they and their peers are creating, celebrate them, and watch your morale (and your sales) soar to new heights!
Good post.
I’d also like to point out that morale among your marketing group is key too. So many times I’ve seen Sales VS Marketing instead of Sales with Marketing.
Good Sales morale is imperative, but that should also bleed over into the marketing group. If both teams align, then it’s like a perpetual machine. Praise both IMHO!
[…] not only frees up time for you to spend on more profitable clients, it also provides a boost of morale […]
[…] The Surprising Way to Boost Your Sales Team’s Morale We all know that happy, motivated, and proud salespeople tend to be the same ones who deliver the results. There is a plethora of different ways to boost morale in you sales team, most of which, you’ve probably tried and maybe didn’t see noticeable improvement but there’s one tool, often used for other purposes, that could motivate and inspire your team. Thanks for the read, Colleen Francis. […]
Morale needs to be created in all phases within a company. Everyone needs to take part.
Thank you much Colleen.
Creating a professional business atmosphere that has employees wanting to come into work.
Great read. Very inspiring & insightful.
Hi Colleen
Your blog is very impressive, inspiring and thought provoking. Sharing the positive testimonial to the sales team is a real and good suggestion as all can be happy when they are praised-which further increases their morale. Can you suggest me how to handle in case the feedback is a negative one?
If the feedback is negative you must get on the phone with the customer right away to find out why and come up with a plan to resolve the issue. never ignore a negative review.
Hi Colleen Francis,
This blog is very informative. Can you tell me what are the qualities required for a sales team leader in order to motivate, encourage, boost up capabilities, morale in their team members for achieving the good results?
Can you tell some more best tactics or strategies that are applicable in the present scenario to boost sales team’s morale other than sharing testimonials with team?
Good content colleen, sharing a positive testimonials will definitely boost morale to any person.
As you said in the comment never ignore a negative review I totally agree with that as it will help to find the reason behind that.
Can you suggest some ways how can we convey the negative review to sales team without hurting their morale?