I received a cold call today from a large consulting sales and marketing company, thought I should return it, just in case! When I dialed the number back I received an anonymous attendant’s voice stating that “The person you are trying to reach is currently not available.”
We’ve known for years that the relationship is king. They are paramount to sellers breaking through and getting to the next step.
Does an automated, anonymous voicemail recording foster any sense of relationship? Does it encourage me to want to start a conversation?
This buyer will definitely be unavailable when he calls back.