Colleen’s Blog

Is your business experiencing wild swings in revenue? Contrary to popular belief, putting too much emphasis on closing business is actually counterproductive to increasing your revenues. Every time you close a sale you should be adding three to four more leads to your pipeline. When you’re concentrating too much on closing business it detracts focus from gaining new leads. Before long, you will have no new leads to close business with, and this is what causes swings in revenue or sales whiplash, as I like to call it! Don't worry, dear sellers, there are ways to avoid having this. Are you wondering how you can attain consistent revenue?

Do you think that if your team has a negative attitude towards each other, it will translate to a negative attitude towards your customers? The answer is a definite yes. When a team expresses negativity it can never just be contained internally. It always gets expressed externally as well. Your customers will always be able to tune into any negativity your team may have about other team members, your product or services, your company, or the customers themselves.

With so many changes happening, including downsizing, explosive growth, new products to market, and buyers changing in such a short period of time, it’s never been a better time to close more deals. But only if you’re prepared to adapt to change while still emulating timeless approaches that work. As with most things, selling successfully is about balance.