The Forgotten Value in B2B Sales | Sales Strategies

If you've been on this website for more than 5 minutes, you know that I love to talk about value. I want you to start thinking about value in four different ways.

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Too Many Choices is a Bad Thing | Sales Strategies

Today, I want to talk to you about a problem that I see many people in our industry make and that is believing that giving your customers more choice is the best thing you can do for them.

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Selling Value – Not Fear | Sales Strategies

Recently, I was speaking at a large conference that was focusing on sustainability and building technologies in the green space. After my presentation, someone came up to me and said, "Colleen, we need to stop focusing on the gloom and doom. We need to start telling people how great our solutions are."

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Mirror Mirror…

I've been thinking a lot about the state of sales, especially its state in the future. Here are some of my predictions and musings.

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