Colleen’s Blog

Is your business experiencing wild swings in revenue? Contrary to popular belief, putting too much emphasis on closing business is actually counterproductive to increasing your revenues. Every time you close a sale you should be adding three to four more leads to your pipeline. When you’re concentrating too much on closing business it detracts focus from gaining new leads. Before long, you will have no new leads to close business with, and this is what causes swings in revenue or sales whiplash, as I like to call it! Don't worry, dear sellers, there are ways to avoid having this. Are you wondering how you can attain consistent revenue?

In a recent statistic released by Statisticbrain.com, last year there were approximately 5.134 billion Google searches performed each day. While they should be releasing their 2013 statistics at some point in the new year, there’s no doubt that the number has gone up. Seeing that statistic begs the following three questions:

Do you think that if your team has a negative attitude towards each other, it will translate to a negative attitude towards your customers? The answer is a definite yes. When a team expresses negativity it can never just be contained internally. It always gets expressed externally as well. Your customers will always be able to tune into any negativity your team may have about other team members, your product or services, your company, or the customers themselves.

According to Forbes.com and jobvite.com in 2012 42% of employers ban use of social media sites in the workplace This is a stupid idea for a number of reasons. Here are the first 5 that came to mind:

The future of successful businesses will be heavily dictated by their ability to build customer communities. You may have already noticed, with the emergence of Google and social media, the consumer is no longer a laid-back, passive individual who is waiting for salesmen to come knocking on their door. We now live in a world where active, information seeking consumers are trying to discover experts in certain industries. ← Click to Tweet

Far too often I hear a client say “That won’t work in our market, we are different. Trust me…I’ve tried it all.” Whether I hear this through e-mail, a podcast, a post on social media or an article, it never gets any easier for me to digest a statement like this.