Colleen’s Blog

Do your team members possess the key trait for sales success? People are always asking me what they think the number one personality trait of a successful salesperson should be. Now, there is obviously a mixture of key strengths an ideal salesperson should possess, but one that stands out for me is personal responsibility. A salesperson is simply not prepared to reach their maximum potential until they take responsibility for their wins, losses, and their development as a sales professional. Here are a few questions to discover if this trait exists in your next candidate:

Home fitness is all the craze these days. You know, those big, bulky machines that supposedly deliver amazing results or certain 90 day programs that make you fit and healthy? Don't worry, I'm not about to bash anything that can increase your fitness, health and overall well-being. The fitness machines and programs are not my issue. In fact, if you eat right, work hard and stay committed, you probably will get into great shape. My issue is with the people who buy these machines/programs, and then leave them to collect dust. You can have greatest fitness program or gym pass in the world, but if you don't use it, the results won't come. 

This is one of the few times in a year where professionals across virtually every industry can look at their goals with hope and excitement. Unfortunately, for the bulk of goal setters out there, this excitement lasts usually until the end of the first quarter (often much sooner) - at which point they realize they've burned through 25% of the year with little progress on those new year's plans that offered so much to look forward to a couple months prior. Don't let this be you! Regardless of how 2016 ended, it's now behind us. Your full focus should be on making 2017 your best year yet, and the best time to take action is immediately. Let me help you by highlighting some simple disciplines that will send your sales skyrocketing this year.

Do you turn your computer on each morning only to find a mountain of unread emails that need your attention? Email overload is an epidemic in the workplace. Most salespeople that we poll tell us that they spend up to 40% of their day just managing email correspondence between clients and internal partners. If this sounds about right for you as well, let me put things into perspective. If you continue this trend throughout 2017 and work 5 days a week, you will spend 104 days next year in your email inbox. If you manage a sales team of 10 people, that is almost 3 years of collective time in 2017 between your sales team that will be spent in an email inbox and not actually selling. If you manage a sales team of 100 people, well...you can do the math.

The amazing Jill Konrath has done it again. Her new book More Sales, Less Time has been released today and like all her books. This one is bound to be a best seller. Jill and I have shared the stage many times and I always value her wisdom on what it takes to be successful selling now.

Are you prepared to combat a destructive virus on your team as soon as it shows up? Unlike the cold virus, the negativity virus has no "season" - it can show up in any given month, on any given day and without warning.  Similar to the common cold, however, it can be highly contagious and just one team member infected with this bug can quickly spread the virus to the entire sales team.

Is your market slowing down? Be sure not to get caught up in a “slow down” mindset! While most salespeople will complain about the market, the successful salespeople will be looking for ways to turn a negative situation into a positive one. The majority of salespeople fail to realize that a market slowing down is actually the perfect opportunity to revise sales strategies and increase sales activity. Think about it, the slower market does not just create problems for you, your competition is likely struggling as well. Chances are they're facing the same challenges your sales team is facing, so it’s important to capitalize on this opportunity. By switching yourself from a  “slow down” mindset to a “speed up” one, you are essentially taking the first step towards achieving prosperity in difficult markets.

Are your sales reps really operating at full capacity? That is, are they making the most of the time they’re provided each day to produce results?  Chances are, they’re not.  In this age of “multi-tasking,” it’s very common for professionals in virtually every industry to spend time in labor-intensive activities that don’t actually produce results. Sales professionals are especially likely to fall into this trap.