Colleen’s Blog

It’s the worst question in sales and marketing today: How do I get better at cold calling? Spoiler alert: Cold calling is dead. Stop wasting your time with it.

Today, we're going to talk about value and specifically selling value instead of price. If I had to guess, 75% of the times that I'm in front of an audience, the salespeople say, "My clients don't care about value. They only care about price and they're just driving us down to this race of zero margins."

I've had many opportunities recently to sit in during sales meetings and presentations, and I have to be honest. Awful is the really the only word that comes to mind.