Colleen’s Blog

A couple of weeks ago, the Engage Selling Facebook page hosted one of my Facebook Lives. During that video, we talked about pushing through to the end of the year and making sure that you either hit your goals or exceed past them.

Did you know that customers that receive an exceptional customer experience are 80% more likely to reorder than those who have a subpar experience?

Recently, I have been working with a lot of professionals where selling isn't their primary role. These may be account managers, recruiters, engineers, or project managers. They all have a mandate to do sales, but it's not their primary job nor do they like it very much as that's not the reason they got into the business.

A recent study from Rosetta showed that engaged and satisfied buyers are 50% more likely to reorder, spend 200 times more than the average customer per year and they display brand loyalty 5 times higher than any other buyer.

I have a question for you: do you have a sales prevention department? You most likely do and don't even know it.

I'm going to share a quote with you that a client recently reminded me of that I used to say all the time. 

Today, I have a challenge for you. I want you to throw out all notions that all micromanaging is bad because in fact, micromanaging your sales team can be a good thing.

Recently, I was speaking at a large conference that was focusing on sustainability and building technologies in the green space. After my presentation, someone came up to me and said, "Colleen, we need to stop focusing on the gloom and doom. We need to start telling people how great our solutions are."

I've been working with a business owner who's been struggling with the concept of accountability because she just doesn't want to fire people for not hitting their goals or penalize them for not doing the things she wants them to do.

If I was running your sales team and there had to be one thing that I would insist on, it would be this non-negotiable, mandatory behavior from all salespeople.