Are You Tapping into Your Sales Force? (Guest Post from Shawn Casemore)
Let’s face it, sales as we know it has changed, from how to attract distracted buyers to how to nurture a long-term relationship when loyalty is diminishing almost as quickly as our attention span. Fortunately there is new information that can help us make sense of this evolution, which in turn can help educate our sales teams as to what they need to do differently. But have you considered that possibly our sales teams as we would define them have changed as well?
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