Colleen’s Blog

Everything old becomes new again... Have you heard of that saying before? I bring it up because it's true, especially with an "old" lead generation practice which is turning into one of the hottest trends of 2018. That's right, live events...they're back! Let's talk about how you can use them to generate leads.

Someone once said that everything old will become new again eventually. Recently, I read some research in Forbes Magazine that talks about how in 2018, one of the biggest trends for B2B sales lead generation is going to be live events.

Your buyers want to co-create the solution to their problem with you and be part of the solution process as opposed to being told what to do.