Colleen’s Blog

You may be familiar with the salesperson who claims they’re stuck, or complains that things don’t go their way. It’s the individual who never takes accountability for their own actions or results and is always quick to blame, but never ready to accept responsibility. It’s important to understand that you have complete control over your results and the choice always belongs to you. - You choose who to sell to - You choose how to sell - You choose what to sell Unhappy with the market that you are selling to? The onus is on you to find a more profitable market or distinguish yourself in such a way that makes you irresistible to your customers. If your current sales methods aren’t working, it’s your responsibility to discover new approaches and try something different. If your product has flaws that make it difficult to sell, it’s your job to overcome those obstacles as well (or begin selling a product that you are proud of). The problem with many salespeople is that they are able to point out the flaws with everyone and everything else, but aren’t able to self-diagnose anything. Subsequently, the same issues occur, the same mistakes are made and the poor results continue.

When meeting with prospects or high level decision makers, many salespeople focus on the wrong type of conversation. Your average salesperson will spend hours preparing sheets that outline their product’s features, benefits, pricing and other details. They practice their pitch, and at times have a lengthy speech rehearsed. While preparation is never a bad thing, the successful salesperson understands the value of focusing on the correct aspect of the presentation. Focus on your client. Your client’s needs, issues and problems should be the main focus of your presentation. While your product may have dozens of practical uses, if the client is only interested in one or two of those uses, you’re wasting their time, boring them and risking the entire sale by outlining features he or she doesn’t need.

This month's award goes to the Hyatt at Vineyard Creek in Santa Rosa who has a breakfast ordering system that is second to none in stupidity. You choose your selections and place it on the door like any other hotel. The hanger specifically reads to place it outside before 2AM. You are invited to choose a delivery time starting at 6AM and they ask that you honor a 15 minute delivery window. That's where the trouble begins!

There is a real art when it comes to hiring. Have you noticed how some people simply know the best candidates to hire for their business? They hardly ever screw up when it comes to recruiting, and as a result, they attract and retain top sellers who perform and achieve great long-term results. Don't leave your recruitment success to chance.  <--- Click to Tweet Learn what top recruiters are doing to find the best fit for their business. Here are some of their secrets!