Colleen’s Blog

You may have noticed an interesting trend that has recently picked up steam. Buyers are looking less for experts (this is not an excuse to NOT be an expert, by the way) and they're increasingly looking for peers. They want someone is equal to them and at the same level as them, even if they hold different titles from the person they're buying from. Here are two important steps you need to consider if you want to be perceived as a peer and build trust with your customers:

How can you ensure that you’re hiring the right people to join your sales team? Many sales leaders have been asking me how to hire new sales reps and build a profitable team. I often suggest taking a step back before conducting interviews and hiring a new team member. There are a few things you need to do before you proceed with interviews in order to ensure that you hire the right person and create the best team possible.

What's up with the recent increase in dishonest sellers this year? Seriously, how can anyone actually think beginning a relationship with dishonesty is going to pay off in the end? It boggles my mind!

Based on my work over the last year, I've identified 6 top reasons that I see sales teams fall short of their full sales potential. Could you be making the same mistakes? If you are, I would highly suggest course correcting and updating your processes.

The best salespeople are constantly looking for ways to improve. They are not staying static for extended periods of time because, let’s face it, if you’re not moving forward - you’re moving backwards! There’s almost nothing better than reaching (or exceeding) all of your sales goals for the year. A certain feeling of accomplishment is natural, and should be embraced! However, will you be satisfied if your numbers stay the same and stagnate? Are you doing anything to improve upon your past accomplishments? The answer for many salespeople is no. They often work hard to create temporary success and soon after end up in a worse situation than they were before because they allow temporary accomplishments to hinder their work ethic. Here are two things you can do to improve upon your current success:

I talk often about a new performance-management culture taking hold in today’s B2All marketplace. To meet that challenge, not only must selling skills change, leadership skills must evolve too. Your sales manager’s number-one job now is to teach and refine the skills of sellers to help them hit their peak and stay there. So, what’s the best way to make that happen: by simply turning your existing top sellers into leaders? Not so fast! 

Thinking back to my post on Monday, another lesson we can learn from Mykonos is the value of adding value. Adding value, especially when it is not expected, creates a lasting impression in your customers minds and keeps them coming back. Even more, it converts your customers into evangelists bringing you more customers at little advertising costs. For example:

We are now in the second quarter of the year! Didn't we just ring in the new year? By now, either you're making steady progress towards your sales goals for 2017, or you may have already forgotten about the goals you set. Whether you're behind, ahead or whether reading these words is serving as a reminder to actually set important goals, there is a fundamental mistake that salespeople make when setting and working towards their objectives. What's the mistake you ask?

Chris and I are working on an interesting project helping a client provide transformation technology to the hospitality industry. We recently spent a week in Japan, a country known for their hospitality. Our week abroad has provided us insights about where North American businesses can improve their customer experiences. Here are my top 3 tips for you: