Colleen’s Blog

This common error costs more sales than most sales leaders are willing to admit. Here's the thing, you could possess the most talented sales team in the world, equipped with sales reps who know how to ask the right questions, overcome objections, negotiate effectively and it will still do you no good if these reps don't ask for the sale. Why then, are so many sales leaders being nonchalant about the fear of asking for the sale? This doesn't have to be a matter of intimidation!

We can discuss sales strategies, ideas, tips and methods to no end. However, at times even the best salesperson struggles to achieve results not because of a weak strategy, but because of little to no focus on their productivity. Let’s cut to the chase. The best way to get your team to achieve true productivity in their work day is to get them to cut off all inbound access. Now, before your jaw drops too low, let me clarify...

I’m touring Japan for a couple weeks (or should I say eating my way through Japan), and I’ve noticed that the best meals are also the simplest. From the freshest fish, perfectly cooked rice, handmade noodles, a locally, just-picked vegetable, the best meals have a singular focus on each plate highlighting a single ingredient with no ornate sauces, or fussy preparations. In thinking back to my past travels, Mykonos was the same way. The meals we remember the most were simply prepared and focused on the highest quality, local ingredients. Occam’s Razor tells us that most often the simplest solution is the best. And, while this is the case for food, it is also the case for revenue generation. A confused buyer never buys, and a confused seller never sells.

Millennials in the professional world have been a hot topic for the past few years. It seems every second or third article online discusses how to communicate with them, what they seek in an employer and what gets them operating at their peak potential. It makes sense, with more and more of them piling into the workforce, managers and leaders are trying to get a grasp on how to best handle this generation.

It's been a long time since I was perturbed about a sales practice. That changed last week at Saks Fifth Avenue with Georgio Armani cosmetics. Congratulations to the brand for forever tarnishing themselves in my mind.

I'm rarely lost for words, but this provocative question at last night's Enterprise Sales Forum in NYC caused me to pause for a few minutes: "What does the fact that most sellers don't call themselves "salesperson" say about our clients' perception of us, and what does this mean overall for the future of our profession?"

Are you or members of your sales team having trouble getting past gatekeepers? I've noticed a trend. In my latest workshops and training working with top sales performers, one issue that keeps coming to the surface is how to get past gatekeepers. It's an obvious struggle. If you can't get to the individual who has the power to buy and sign purchase orders and checks, it's going to be a long and tough road to making sales (and that road can very well lead to a dead-end). So, how can salespeople get past gatekeepers? There are three important points that you need to consider:

A key distinction between top sellers and top sales leaders is that top sales leaders must be excellent team players, whereas top sellers do not. Leaders must be team players. Why? Because they must believe that the whole team:

Your sales team could be too isolated! A couple of years ago, I was working with an organization and we brought their entire sales team together in one room. One of the first things we did is we asked each individual on the team to begin sharing examples, ideas, thoughts and success stories. We wanted to determine whether those success stories aligned with the goals and values that the company put forth. Something interesting happened though. We began hearing phrases like:

It's frustrating. When you see a sales rep struggling month after month, and missing target after target, it's enough to make any sales leader uneasy. The problem is most leaders handle poor performers the wrong way. There's a tendency to have "tough conversations" or attempt to punish them into higher performance. Some leaders even give poor performers the "cold shoulder" and allow a rep's professional performance to seep into their personal behavior towards them. These are all things that are extremely counterproductive and more often than not, contribute to more negativity and even worse performance. Luckily, there are strategies you can put into place to help improve their results.