S.A.S.S (Stupid Ass Sales Strategy)

This month's award goes to the Hyatt at Vineyard Creek in Santa Rosa who has a breakfast ordering system that is second to none in stupidity. You choose your selections and place it on the door like any other hotel. The hanger specifically reads to place it outside before 2AM. You are invited to choose a delivery time starting at 6AM and they ask that you honor a 15 minute delivery window. That's where the trouble begins!

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Are You Hiring for the Wrong Reasons?

There is a real art when it comes to hiring. Have you noticed how some people simply know the best candidates to hire for their business? They hardly ever screw up when it comes to recruiting, and as a result, they attract and retain top sellers who perform and achieve great long-term results. Don't leave your recruitment success to chance.  <--- Click to Tweet Learn what top recruiters are doing to find the best fit for their business. Here are some of their secrets!

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Are You Needlessly Killing Your Repeat Business?

In the hotel business you have three moments to create a positive service experience for your customer. When the customer enters your hotel, during their stay, and when they are leaving. Let’s examine some recent negative experiences of mine and consider what could be done differently. The Hilton shuttle has standing room only on the way in from LAX, and when we arrive at the hotel the lobby is full of people attending. It looks like you're in the middle of a large conference. To greet the approximately 30 arriving guests are only two check-in people. This created palpable frustration for the guests in line. Solution: Have the driver call ahead to alert the front desk staff of the high number of guests arriving and his ETA. I call to find out about the hotel shuttle and I am told that it arrives every 20-30 minutes...on no set schedule. What does that mean and how is that helpful?  Getting to the airport on time to catch flights is a major stressor for many guests, By not having a schedule you are adding to that stress and creating a negative experience of your hotel when guests leave. Will that cause them to want to come back?

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Are You Neglecting This?

Is your business experiencing wild swings in revenue? This may surprise you, but putting too much emphasis on closing business is actually counterproductive to increasing your revenues. What?! Let me explain. Every time you close a sale you should be adding three to four more leads to your pipeline. When you’re concentrating too much on closing business it detracts focus from gaining new leads. Before long, you will have no new leads to close business with, and this is what causes swings in revenue or sales whiplash...as I like to call it! Don't worry, dear sellers, there are ways to avoid this. Are you wondering how you can attain consistent revenue?

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