Colleen’s Blog

Don't forget to first catch up on part one of this two part series! Nurturing and retaining new talent. Back at Boston Beer, the focus is on retention. “The big challenge for us is holding onto our sales people past the two-year mark,” says Geist. Promotions at Boston Beer often require relocation, which young people agree to, yet resist when the time comes to make a move.  Start solving the millennial challenge now, says Francis. “Building the best team possible is a crucial step for businesses that are serious about accelerating their sales,” explains Colleen Francis, founder of Engage Selling Solutions. “Solving the millennial challenge needs to be your top task in that bigger job.” As a sales strategist, Francis works with companies to develop field-tested, winning methods of attracting and retaining top talent. While that search cuts across generational lines, her work with top-ranked sales organizations has helped her formulate specific advice on how best to reach this millennial generation—the sales force and sales leaders of tomorrow.