Colleen’s Blog

I've stopped more than one CEO in their tracks when I've heard them utter this phrase: "I need you to fix a sales problem I have." Doing the fixing is not what I do.

I was recently talking to a sales rep who told me he had not taken a vacation in 5 years. I could tell by the tone of his voice that he saw it as a badge of honor and was bragging about it. I stopped him and told him that it's not a badge of honor to never take some time off. In fact, it's a sign that you are highly inefficient if you feel you can't go away for a few days—let alone a few weeks—and have everything fall out from underneath you. It's also a sign of a really unhealthy ego if you think that your business and your client will fall apart if you go away. You believe that you are the only thing that is holding the territory together. Stop it.

It's impossible to create a non-stop sales boom in your organization with a high turnover rate. Have you thought about how to reduce it on your sales team?

Most of my clients are in traditional businesses: commodities, manufacturing, aerospace, and finance. Businesses and business reps that have a long history in the market have been successful because of relationships. When you spend 30 years in your territory selling to the same customers and buyers, you have a good relationship with those customers. You see those businesses grow, thrive, and flourish as a result of your work. However, recently, we've been helping some of those clients of mine reposition the way they are thinking about relationships.

Sales velocity is a powerful metric that every sales leader must know inside out. While it measures how fast you're making sales and earning revenue, it gives you something even more valuable. You gain an understanding of the relationship between the four key activities that comprise your sales velocity: opportunities, deal size, closing rate and sales-cycle speed.

When I ask sales teams what's the number reason why their pipeline isn't more full—how come they're managing a pipeline so lean it's going to be impossible for them to hit their targets—they give me an excuse. They abdicate responsibility, claiming that their marketing department has not provided them with enough leads. You have to be responsible for your own pipeline.

If you want to make more sales, you have to think about this. First, understand that we live in an "on demand generation."

Some sales reps give up too easily. That is, they'll reach out twice, perhaps three times to a prospect before throwing in the towel and moving on. 

So far in this series—which looks at four adjustments you can make to improve your sales velocity — each activity has involved both a planning and execution stage.

Sales is one of those professions that often require a heavy travel schedule, so I thought sharing my top 4 travel tips could save you time and help you avoid headaches! After all, showing up tired or even worse, late, can end a meeting before it even starts. And, our energy levels as well as how punctual we are can often depend on our travels. So, without further ado, here are my top 4 travel tips: