Hunters vs. Farmers: Making It Work | Sales Strategies

One of my clients recently told me that they wanted to divide their sales team up into “hunters” and “farmers.” It's not an ideal structure in my mind, but they wanted to go through with this and believed it was best for their business. Thus, I tried to find ways to make it work for them. In particular, here’s what I discovered. 

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Hand holding pen crossing out "Un" in "unprepared."

There is No Excuse For This…

When it comes to objections, there is no reason you should be unprepared to handle them. Think about it, there are generally only a few objections that you're going to hear:

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Sales manager providing ride-along coaching

Ride-Along Coaching: It’s Not What You Think

It’s incredibly frustrating. Ride-along coaching ought to be a powerful tool at the disposal of every leader in a sales-based organization today. But, many still don’t use it properly and their sellers—and sales—suffer the consequences.

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Finger pushing block of person, highlighting idea of bad sales candidates.

NEVER Hire These Candidates

Beginning another phase of recruiting or simply want to increase your hiring success? There are certain things that should be automatic red flags. If they pop up while you're interviewing someone, it's a telltale sign that you should probably steer clear from them. Let's take a look at a few warning signs.

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Salesman wearing superhero cape.

Make More Sales by…Being Healthy?

Sure, you've probably read numerous articles online dedicated to helping you make more sales. You've probably seen just as many videos dedicated to being healthy. Rarely though, are the two concepts ever fused. Yet, paying attention to your health and well-being is one of the most important habits you can instil to maximize your results.

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Puzzle pieces signifying a shift in thinking

Drop The Stereotypes!

Could your organization be giving into certain stereotypes? There are a limitless amount of companies out there seeking to cater to certain generations.

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Hand holding lightbulb puzzle, illustrating idea of disciplined thinking.

Disciplined Thinking

It’s important to keep finding things to remain positive about while in a crisis. To that end, I’ve talked about why it’s important to keep moving during tough times. It is equally important, however, to safeguard the way you think. Never lose your ability to be objective, anticipate, and adapt to change.

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Ship and iceberg, highlighting idea of the unexpected.

Don’t Get Taken Down by the Unexpected

In every sales territory and in every organization, there's a hidden danger—one that has the potential to be lethal if left unchecked. It emerges only when "the unexpected" occurs. That's usually something big and potentially destabilizing. It could take the form of a sudden severe weather event, a change in management, a shift in organizational priorities in your client's company, or even a downturn in one or more sectors of the economy.

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