Colleen’s Blog

It's time to forget about the idea of an "ideal buyer." That's right, forget about it. Times have changed.

Sorry, your customers don't want to partner with you. In fact, they hate partnering with you.

Sales lessons are all around us. Often, I keep a keen eye out for new experiences, for the very purpose of sharing what I learned with you! Here are some of the thoughts I'm having right now which could benefit you:

This is a great way to frustrate your prospects. Have you ever been excited to call a brand and inquire about their services, only to have a horrible experience?

Want to make your offer impossible to refuse? Here's how to quadruple your value.

Are you present enough with your clients? A couple of years ago, I had just boarded a flight and noticed an attendant in the aisle helping another passenger find their seat. Behind her, a woman entered the plane, yelled "Excuse me!" and barged pass the flight attendant and then mumbled "well you do want to board, don't you?"

It goes without saying, but sales can be one of the most stressful professions out there, period. Your sales team is constantly feeling the pressure of hitting targets, keeping clients happy, ensuring the delivery of what was promised, and the list goes on. There can, as a result, be a natural tendency for sales professionals to "oversell" in an attempt to close more deals and hit their targets.

Have you ever taken a serious look at your pipeline? There are likely a few extremely valuable clues it's trying to tell you! Let's take a deeper look at this.

The number one most discussed topic by my community in the past year has been surrounding cold calling. If you're an active member of my online communities, you may recall seeing much of the debate behind the statement I made...cold calling is dead.