Colleen’s Blog

Do you ever feel as though you're not doing quite enough for your client? You've delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them. Still, you just can't shake this feeling that not enough is being offered to them by you and your team. It's quite a natural feeling. In a world where client retention is such an important metric in the success of your business, it's completely normal to feel a little bit uneasy about where you stand with your clients. Even if they haven't been given any reason to feel on edge, many sales leaders and business owners struggle with the possibility that they may not be providing enough value for their clients. Is there a solution? Of course there is!

Let's talk about customer loyalty, after all, you need a loyal customer first before you can up-sell and have them buy more, right? While customer loyalty does lead to repeat business and more sales, most people have the equation backwards. The truth is the more people buy from you, the stronger the loyalty. The top 10% of breakthrough companies are not rewarded with remarkable success because their closing ratios on net new busloyalty. The longer a customer is tied to you, the longer they will stay a loyal paying customer.