Colleen’s Blog

Building trust with clients should be at the forefront of every organization's thinking and planning.

This past weekend Chris and I enjoyed a fabulous dinner with friends at the Savoy. I love their sister restaurant Metropolitan and had high hopes. But, I also expected to be disappointed. I secretly worried it was going to be like seeing the movie version of your favorite book. Never as good as the original.

Here’s the big fact: 98% of all dissatisfied customers were not dissatisfied because of a quality problem with the product or service purchased. In 98% of the cases their dissatisfaction was related to their perception of how they were treated by the people they dealt with.