Colleen’s Blog

Recently, I interviewed my good friend, Richard Citrin, author of Strategy-Driven Leadership and The Resilience Advantage. We talked about how resiliency—what he describes as the ability to “bounce forward”—is a hardwired resource in all of us. But you must summon it to make it work!

In today's selling environment, we're using video more than ever before. And in some markets, video is the only way we can engage in face-to-face interaction with our customers. While I'm not going to delve into the specific platform or camera you should be utilizing, I do want to provide you with tips that are going to help you as a salesperson create more engagement with your customers.

I know these are challenging times for all of us individually and for our businesses. And now, in particular, is the time to absolutely micro-manage your metrics. You need to be on top of your business metrics like never before.

I had numerous conversations with sellers over the past weeks who were worried about being laid off, fired, the business shutting down, or the consolidation of departments. In particular, they asked me what they could do to keep their job.

What are you doing to prepare for reopenings?

Over the next four weeks, we will be sharing special content that’s specific to the COVID-19 crisis. In particular, we will be exploring strategies that you can implement as sellers and sales leaders in order to: 1. Position yourself well for recovery 2. Take advantage of what you can during this crisis. 

As you almost certainly, in some format, have adjusted your day-to-day schedules and routines, be sure to keep track of what's working.

Despite everything going on right now with COVID-19, it is possible to find the good in today's climate.

Today's global pandemic is an extraordinary public health crisis. As we get past the immediate challenge of doing what's necessary and wise to stay well and safe, the next big question is: "What must I do to keep going professionally?" Answer that by looking at the best practices of top sales leaders. The wisdom there is timeless. It applies to every tough situation—including this one. 

With everything going on the world with coronavirus, remember that it's not time to stop selling!