Colleen’s Blog

So far in this series on sales velocity—which is all about understanding how fast you and your team are making sales and earning revenue—we've talked about what you need to do more of. More opportunities earned, for instance, means a bigger, healthier sales pipeline for your business.

In this series, we're looking at sales velocity: measuring how fast your team is making sales and earning revenue. The reason it's one of your most important metrics—and predictors—of success is that it gives you the flexibility to make adjustments in four key areas: opportunities, deal size, win/lose rate and sales cycle time.

Your mindset is typically one of two things. It can either be one of your greatest tools or one of your worst obstacles. The good news is you get to choose which side of the spectrum your mindset sits. If there’s one quality every successful salesperson can share, it’s their overall mindset for success.

Salespeople notoriously do not follow up with leads that they are working on. They get distracted by new promising leads coming into the pipeline and they forget about the leads they are pursuing. Simply put, they give up too soon. They are concerned about being perceived as stalkers, resulting in the neglection of good leads.

Last month, I had the pleasure of keynoting in Washington, D.C. at Alan Weiss's Million Dollar Consulting® Convention. Lisa Larter, who hosted a session at the event, recently shared a blog post and quoted some of the critical points from my keynote. The theme and key message was this: The buying process has changed and, in today's world, you can't assume it starts with you. I've included an excerpt from Lisa's blog so you can gain some of the same ideas I shared with the audience in April, plus Lisa's insights on your "silent" sales partner:

Ultimately, your clients are looking for solutions to their obstacles or problems. The perfect solution presentation follows a series of steps to help facilitate this. You never want to present solutions to a client without being strategic!

I was working with a CEO and his management team recently and the CEO said, "If you're batting 300, you would be in the hall of fame." It was a great reminder to salespeople that we don't win all the business.