Colleen’s Blog

Are you truly catering to your customers? It’s one thing to provide a great product or service, but unfortunately, that’s where the experience stops for many people. Sales is all about truly understanding your clients’ needs and issues. Their experience with you should not end immediately after their signature is on paper. The way I see it, all customers want the same 13 things from you. That’s right. Regardless of the industry you’re in, or the product you sell, customers all essentially buy and remain loyal for the same core reasons. <-- Click To Tweet Stay true to all of them and you will develop a loyal and profitable customer base who will refer you to everyone they know!

In an endless ocean of sellers that are often selling similar products and services, making your business or organization stand out is of the utmost importance. Being seen as a thought leader is, in today's world, one of the best ways to not only differentiate yourself from everyone else, but to have buyers chasing after you instead of the other way around.

If your sales are suffering right now, I want to make you aware of a shocking statistic. According to a study conducted by our friends at InsideSales.com, an incredible 30% of leads are never followed up on by the sales team when passed on by the marketing department. Can you believe it?! It doesn't matter if you have a client base of 10 people or 10,000 people. Ignoring 30% of your leads is a great way to create a sales disaster in your business. At the very least, I'm sure we can all agree that even if your sales are on target, that extra chunk of business can't hurt! Now that we have that surprising stat out of the way, let's discuss what's required in your follow up.