3 Steps to Effective Sales Coaching
As a sales leader, you need to know how to be an effective coach. LeBron James, Kobe Bryant, and even Oprah Winfrey have coaches - because they understand the power of an outside perspective to help them master their own games. So, regardless of how well a salesperson is excelling or exceeding their targets, you should never just "let them be" and hope that they continue to grow, develop, and produce results. The problem is, many sales leaders don't understand the difference between coaching, managing and simply shouting out directives and commands. Don't be fooled, the latter is NOT coaching.
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