Colleen’s Blog

The number one most discussed topic by my community in the past year has been surrounding cold calling. If you're an active member of my online communities, you may recall seeing much of the debate behind the statement I made...cold calling is dead.

Did you just do a double take? Don't close sales...isn't that counter-productive to our sales success? You heard me right. Salespeople should not be attempting to “close” sales with clients. It’s all in the definition.

At this time of year, the weather is warm (for the most part!), sellers are anxiously awaiting their vacation, and they also seem to buy into the idea that making sales is next to impossible.

This common error costs more sales than most sales leaders are willing to admit. Here's the thing, you could possess the most talented sales team in the world, equipped with sales reps who know how to ask the right questions, overcome objections, negotiate effectively and it will still do you no good if these reps don't ask for the sale. Why then, are so many sales leaders being nonchalant about the fear of asking for the sale? This doesn't have to be a matter of intimidation!

We can discuss sales strategies, ideas, tips and methods to no end. However, at times even the best salesperson struggles to achieve results not because of a weak strategy, but because of little to no focus on their productivity. Let’s cut to the chase. The best way to get your team to achieve true productivity in their work day is to get them to cut off all inbound access. Now, before your jaw drops too low, let me clarify...

I’m touring Japan for a couple weeks (or should I say eating my way through Japan), and I’ve noticed that the best meals are also the simplest. From the freshest fish, perfectly cooked rice, handmade noodles, a locally, just-picked vegetable, the best meals have a singular focus on each plate highlighting a single ingredient with no ornate sauces, or fussy preparations. In thinking back to my past travels, Mykonos was the same way. The meals we remember the most were simply prepared and focused on the highest quality, local ingredients. Occam’s Razor tells us that most often the simplest solution is the best. And, while this is the case for food, it is also the case for revenue generation. A confused buyer never buys, and a confused seller never sells.

It's been a long time since I was perturbed about a sales practice. That changed last week at Saks Fifth Avenue with Georgio Armani cosmetics. Congratulations to the brand for forever tarnishing themselves in my mind.

I'm rarely lost for words, but this provocative question at last night's Enterprise Sales Forum in NYC caused me to pause for a few minutes: "What does the fact that most sellers don't call themselves "salesperson" say about our clients' perception of us, and what does this mean overall for the future of our profession?"

Are you or members of your sales team having trouble getting past gatekeepers? I've noticed a trend. In my latest workshops and training working with top sales performers, one issue that keeps coming to the surface is how to get past gatekeepers. It's an obvious struggle. If you can't get to the individual who has the power to buy and sign purchase orders and checks, it's going to be a long and tough road to making sales (and that road can very well lead to a dead-end). So, how can salespeople get past gatekeepers? There are three important points that you need to consider:

A key distinction between top sellers and top sales leaders is that top sales leaders must be excellent team players, whereas top sellers do not. Leaders must be team players. Why? Because they must believe that the whole team: