AI isn’t here to steal your job but to make it easier. Here are practical ways to harness AI’s power.
For more strategies like this, check out my sales tip video library on YouTube…
I get a lot of questions about the role of AI in sales, and how important is it going to be for sellers.
Now, there’s a lot of great use of AI in forecasting tools and CRM, which I don’t want to get into right now, but I think it’s incredibly powerful in terms of pipeline analysis.
What I’m interested in is AI for an individual sales rep.
You know, someone on a team who’s thinking, how am I going to use AI, ChatGPT or any of these other tools? Or should I even? Here’s my best advice for you…
use it as a starting point.
Use it as a starting point to create scripts.
Then of course, make them your own.
Use them as a starting point to research different companies in your territories.
But of course, verify that information and research against already trusted and establish tools.
Use it as a starting point to create presentations or handle objections.
Use it as a starting point to create value statements or even to create role plays, back and forth.
But note that I’m saying use it as a starting point.
What you put into AI should never, and what do you get back from AI, should never be the final result.
Don’t send an email that AI crafts because everybody knows that’s exactly what it is.
Take it.
Read it.
Use it as your own.
Refine it.
Bounce it off of other people and turn it into something that’s in your language.
But for many of you, it can be a bit of a shortcut to getting rolling on something, especially if it’s new to you – a new market, a new customer, or a new approach to selling.
So use AI individually as a starting point, and it’s going to help you craft the right messages to the right people at the right time in your territory.
Don’t forget to check out: Pipeline Full of Gunk?!