Colleen’s Blog

I was interviewed by one of Canada’s national magazines on the University education for sales people, as well as why there weren’t many sales programs offered and what courses should be offered for people who want to pursue sales as a career.

Are you prepared to combat a destructive virus on your team as soon as it shows up? Unlike the cold virus, the negativity virus has no "season" - it can show up in any given month, on any given day and without warning.  Similar to the common cold, however, it can be highly contagious and just one team member infected with this bug can quickly spread the virus to the entire sales team.

,So I work with a lot of companies who aren’t big enough to have both a sales team and a marketing team. And you know what? That’s okay because especially in today’s selling environment, the very best sales people are also really strong marketers.

Is your market slowing down? Be sure not to get caught up in a “slow down” mindset! While most salespeople will complain about the market, the successful salespeople will be looking for ways to turn a negative situation into a positive one. The majority of salespeople fail to realize that a market slowing down is actually the perfect opportunity to revise sales strategies and increase sales activity. Think about it, the slower market does not just create problems for you, your competition is likely struggling as well. Chances are they're facing the same challenges your sales team is facing, so it’s important to capitalize on this opportunity. By switching yourself from a  “slow down” mindset to a “speed up” one, you are essentially taking the first step towards achieving prosperity in difficult markets.

,I know there are a lot of small businesses and startup businesses that pay attention to my site. Often, they come to me and they say, “Colleen, should I build out my sales team? It seems kind of expensive and cumbersome."

Are your sales reps really operating at full capacity? That is, are they making the most of the time they’re provided each day to produce results?  Chances are, they’re not.  In this age of “multi-tasking,” it’s very common for professionals in virtually every industry to spend time in labor-intensive activities that don’t actually produce results. Sales professionals are especially likely to fall into this trap. 

Far too often sales reps get into combat with their customers over questions and objections and you can get into combat if you want to win the sale, you have to stay in conversations. So how do we do that?

It's simply one of the oldest and biggest problems in sales...how does a salesperson get their calls returned? You've probably encountered this problem before. I don't anticipate this age-old issue becoming any easier in the near future. The truth is, there is no magic key or phrase or intro or any other "quick trick" that will guarantee a returned phone call 100% of the time. Because let's face it, if there was a magic formula...sales would be easy!