Colleen’s Blog

I've been spending a lot of time talking about reducing labor in sales. In fact, we had a blog post about it a few weeks ago as well as a Facebook Live video.

A few weeks ago, I ran a Facebook Live video and we talked specifically about tactics and strategies to sell in a crowded marketplace. One strategy that came up that was so important to anyone who was watching was the concept of frequency and reach.

A few weeks ago, I was facilitating a group of top performers. This is a group of sellers who single-handedly help the company meet their goals. It's wonderful to work in an environment that has so many top minds.

When I facilitate a workshop with a group of sellers, we inevitably start talking about all the different ways that you can communicate with clients. There's social media, email, Zoom, Skype, Abobe, etc. All of these virtual tools allow you to communicate more broadly and effectively with your clients.

It’s the worst question in sales and marketing today: How do I get better at cold calling? Spoiler alert: Cold calling is dead. Stop wasting your time with it.