Colleen’s Blog

I want to talk to you about how to kick off this year by having your best first quarter yet. One of the ways we have to do that is to get really focused on three things. Brought to you by the Adobe Document Cloud.

If you're a loyal reader of this blog, you're probably aware I don't believe that sales need to slow down just because a market does. Are you noticing your team is consistently producing disappointing results and selling less than perhaps your competition? Let me fill you in on an approach which might make all the difference in your sales team's success.

Picture this...you call into your bank for support. Upon dialing the number, you're prompted by a machine to enter in your card number and other details. After this, you're transferred to a rep who then asks you for those exact credentials again. That rep, who can't properly answer your inquiry, transfers you over again to another rep who asks you to verify yourself one more time. It's frustrating just to think about it, right?

I want to have a quick conversation with you about something that often doesn't get discussed when we're talking to sellers, top performers, and sales leaders. It's a mandatory discussion that we have to have on a regular basis.

Is your sales team doing enough to build their current relationships? When you close a sale with a new client, you create a new relationship that needs to be nurtured. All too often, salespeople make a sale and then move to the next prospect. When a salesperson continues this trend long term, their client retention is going to fail...it’s inevitable! I hope you’re helping your team think ahead and make a plan to increase their sales in 2018. But, as you know, client retention is just as important as client acquisition. Here are a few tips to help you maintain and build your current relationships in the New Year. Be sure to pass this information off to your entire sales team so that they can develop their relationships:

Your buyers want to co-create the solution to their problem with you and be part of the solution process as opposed to being told what to do.

This is an interview supporting the book launch of Millennials Matter. Q: Thanks for joining us today, Danita. Give us a quick overview what you’re seeing and hearing about the importance of millennial salespeople in our companies.

One of the biggest mistakes you can make is trying to sell to everyone that comes into your pipeline. I know, it’s intuitive as a salesperson to sell as much as possible, but effective salespeople know how to pick and choose which prospects to sell to. They know the good from the bad. The reality is, not every prospect is an ideal candidate for your product or service. The sooner you learn this important lesson, the sooner you can focus on the prospects that are ideal candidates for you to work with.