Be a resource, not a sales person and follow up.
If you are concerned about perceptions, learn how to test the waters. Start small – maybe just with a thank-you card. There are many gifts you can send clients at all price points, 0 – $$$. And gifts you can send in all situations; from those that readily accept gifts to government organizations who can barely accept a coffee on you. Here are my top 10 rules for making sure you don’t cross the line.