The SAC® Release: Consultants Highlight Priorities in Risk Assessment
“For virtually any business, big or small, nothing creates more anxiety than revenue risk,” says Colleen Francis, founder and president of Engage Selling Solutions (www.EngageSelling.com), a North American-based sales consulting company.
“Are we going to make our numbers? What is the forecast upside? Or worse, the downside? No one likes surprises at the end of a quarter or year. Luckily, steps can be taken to reduce risk in sales and accurately predict revenue flow. When a disciplined pipeline process is applied to sales, risks can be identified quickly and mitigated so that sales targets are routinely achieved. It takes a rigorous review and mitigation process, but the results will speak for themselves.”