Colleen’s Blog

Whenever we begin working with our Testimonial Director clients, one of the areas we cover is where to place testimonials. Despite the fact that nothing is most trustworthy and convincing for prospects than testimonials from your customers, the majority of businesses today keep them hidden away. In fact, in our recent survey, 75% of respondents indicated they are using testimonials on only “a few” or less pages. In fact, two thirds of those only use testimonials on a single “rave reviews” page.

My best clients thrive in adversity. They adapt. They don’t judge an idea on the surface, they try it out, test it, measure the results, and then decide if it works, or not. They are successful because they change and they try new things.