Tale of Two Frauds

Do you act as a customer advocate or a customer prosecutor?
Are your customer service policies sales prevention policies?

Sales Pipeline Management

Pipeline management and pipeline reviews are the most important tasks you complete in sales because they help you prioritize what activities to complete each month as well as give you an accurate indication of how healthy your sales pipeline really is

Guest Post: Opportunity Lost: What Don’t Your Testimonials Say About You?

’ve seen too many websites with inspiring product offers, gorgeous video, and testimonials to the effect that “you guys really came through for us,” attributed to a “major software company.” Testimonial Director is a service that has templated the fine process of collecting testimonials efficiently and making sure they contain the appropriate information. (Their website is also a great example of testimonials done well.) In a special report (see bottom of their home page; sign-up required), the company identified “recommendations from people known” as the best tool for building consumer trust through advertising channels.

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