The Power of Referrals
In order to help your team get past their fear and ego, I suggest focusing on referrals as a sales strategy. Have a referral blitz, a referral campaign or a referral contest. Motivate your team to get referrals through healthy competition, prizes and financial incentives, or just accolades for having the most referrals in the business. Make referrals an important piece of your sales plan and incentivize and reward your team to get them by ensuring that you’re rewarding them accordingly.