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The Latest from Colleen

Making Money Monday: Grow!

As a sales professional, did you start out in your business with a “how high can I go?” question and an “opportunities for my expertise are endless” attitude? Most of us did, but where is that attitude now? Has it been replaced with the “sky is falling!” cry as you face the grim reality of all the “other” tasks we need to accomplish in order to run a successful business? While many think that this more cynical outlook is a realistic attempt to balance over the top goals with the day to day operations of our businesses, I’m not so sure it is helpful to our growth.

Where’s the Proof? Locating Social Proof on Your Web Site for Results

Whenever we begin working with our Testimonial Director clients, one of the areas we cover is where to place testimonials. Despite the fact that nothing is most trustworthy and convincing for prospects than testimonials from your customers, the majority of businesses today keep them hidden away. In fact, in our recent survey, 75% of respondents indicated they are using testimonials on only “a few” or less pages. In fact, two thirds of those only use testimonials on a single “rave reviews” page.