Colleen’s Blog

According to Forbes.com and jobvite.com in 2012 42% of employers ban use of social media sites in the workplace This is a stupid idea for a number of reasons. Here are the first 5 that came to mind:

“Hunters” and “farmers” are passe. Today, the best sales people know how to find new clients PLUS keep the ones they already have.

The future of successful businesses will be heavily dictated by their ability to build customer communities. You may have already noticed, with the emergence of Google and social media, the consumer is no longer a laid-back, passive individual who is waiting for salesmen to come knocking on their door. We now live in a world where active, information seeking consumers are trying to discover experts in certain industries. ← Click to Tweet

Far too often I hear a client say “That won’t work in our market, we are different. Trust me…I’ve tried it all.” Whether I hear this through e-mail, a podcast, a post on social media or an article, it never gets any easier for me to digest a statement like this.

They can reach us in our homes. They track us down when we’re at the office or on the road. And unless you’ve spent the last 30 years living on the moon or under a rock, odds are, you’ve fallen prey to them more than once.

Bad salespeople. Not just bad—beyond bad