The Importance of Marketplace Research
Before you do any finalizing of your territory plans, do you have a concrete and thorough understanding of the market you're looking to enter? By having a proper understanding of the target market, you are able to make your decisions based on solid facts and not just what you believe the facts to be. I know this may come off as a basic or elementary sales lesson, but time and time again I see sales leaders basing their territory plans on assumptions or what they'd like to see happen in the marketplace, as opposed to what's truly happening. I have a tale of warning that I'd like to share with you.
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