Pipeline or Pipe Dream?

You may be surprised to learn that many salespeople and business professionals spend less than one hour a month prospecting for new business. One thing you must always keep in mind is that there is no sales problem that good prospecting skills can’t solve. Unless you’re rude or have a bad attitude (in which case you shouldn’t be in sales!), nurturing your pipeline consistently will lead you to sales success. I frequently coach sales reps who know exactly what to say, when to say it, and have terrific, well-priced products and services...but they still don’t sell. Why? Because they have no prospects waiting in their sales funnel! Simply put, if you have no prospects, you can’t make sales. <-- Click To Tweet To ensure that you are creating a steady stream of new business opportunities, here are a few tips that can help your prospecting and pipeline building efforts:

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Pick Up The Pen!

Believe it or not, the answer to more sales could be as simple as picking up a pen. That’s right, you may simply need to write a letter to a prospect or a decision maker in order to get a response. What I've been noticing about the top sellers and sales teams is that they are not afraid to approach prospects with old fashioned direct mail...that means actually shipping something via the post office!

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Surround Yourself With Success

Do you want to be successful? Alright - that was obviously a rhetorical question. Since I know you want to be successful, it’s imperative that you surround yourself with success. You’re probably familiar with the following quote: “You are the average of the five people you spend the most time with.” If you want to be a successful salesperson, you must do your best to learn from and work with successful salespeople. If you’re learning tips and strategies from poor salespeople, you’re not going to achieve great results. If you don’t currently work with any sellers who are creating positive results, branch out and meet successful salespeople via networking events, conferences and trade shows. The idea is to surround yourself and learn from successful (not mediocre) people. It doesn’t stop at your immediate network. Here are a few steps you can take to create a success mindset so you can create a prosperous sales career:

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