Colleen’s Blog

If you're taking time out of your day to read this blog, one thing is for sure, you are not meant for mediocrity. You are investing time into learning and increasing your knowledge, which is more than many salespeople can say for themselves. But, if you want to be a top performing salesperson, you may be interested in the following statistic: In North America, 10% of people will be top sales producers. We're defining "top salespeople" as those who are able to hit at least 110% of their quota every year. You should also know that there are top sellers who hitting as much as 200% and even 300% of their quota each year. That being said, about 20% of sales people are either too new to sales to measure, or they are so bad that they're on the way out.

Are your client and prospect conversations often turning into a form of verbal combat? All too often salespeople get so wrapped up in being right that they completely forget to acknowledge their clients' feelings and opinions. Demonstrating acknowledgement is a key step in continuing a conversation instead of jumping straight into an argument! <-- Click To Tweet When you acknowledge your client’s opinion (even if it differs from your own) you demonstrate empathy to the way your buyer feels. This automatically puts them in a better, more relaxed state of mind because you’re showing your client that you understand their concerns and you’re willing to find a solution. You also show that you’re less concerned about being right and more concerned about being fair.

In sales, our focus is often set on making the next sale. But, our current client base should never be neglected for the sake of closing another deal  Always nurture and build relationships within your current customer base. You want to keep them happy because not only does it feel good to deliver quality to your clients, but they will also be more likely to refer you to others, which helps drive more sales for your business. As I see it, all customers want the same 13 things from you. Accomplish them all and you will develop a loyal profitable customer who will refer you to everyone they know:

It’s a simple fact...there are some customers that you must fire if you want to remain profitable. To be fair - some of these customers are sold products and services that are not beneficial for them. It can be easy to get carried away with the thrill of making a sale, but to avoid these situations, it’s important to only sell your services to customers who can truly benefit from using them. Other problem customers could have been the right type of clients at the beginning of the relationship, but due to personality changes and/or changes in corporate policies, are no longer as profitable as they used to be. Stop working with these two client types: