Colleen’s Blog

Did you just do a double take? Stop trying to close sales...isn't that counter-productive to our sales success? You heard me right. Salespeople should not be attempting to “close” sales with clients. It’s all in the definition. Closing is something you do to a person. While it may just be a term, the language is completely one-sided. It implies that you are going entirely for the win regardless of what’s right for the customer. Salespeople who approach prospects with this kind of self benefiting mentality are almost never successful in their long term endeavors. Depending on their abilities and experience, they may in fact convince the prospect to do business with them, but long term, mutually beneficial relationships are rarely ever fostered. This breed of selling creates the "pushy" and "aggressive" stigma that clouds our entire industry. It puts everyone, including well-wishing, value focused salespeople at a clear disadvantage with prospects. You want to instill a win-win mindset in your team. Your business hasn't truly won unless your clients are gaining incredible value by working with you. Sales closing techniques that have amusing terms or names are often methods that you should not be using. For example:

Your health and wellness are important factors to consider if you want to increase your sales. As you know, it’s tough to focus and get things done when you’re stressed or working on a lack of sleep! You might think nobody else notices your sleep deprivation and stress, but I promise your team can tell when their leader is feeling off! Due to this, it’s so important to focus on you just as much as you focus on your sales team and your business. When you’re staying in noisy hotel rooms, working late or pulling all-nighters, you must make an active effort to stay grounded and ensure that you’re not neglecting yourself for the sake of your team and your business! Remember, a sales team is only as good as their leader!