Motorcycle Momma’s…and all that

Today is full of marketing and sales gems This just in from Cristi Cooke at Majority Marketing:

“According to the July 25th, 2007 article in the New York Times, Harley Davidson has identified the women

One response to “Motorcycle Momma’s…and all that”

  1. Hi Colleen (aka Motorcycle Momma!),
    Thanks for posting my tip; you have a very good point – always look for that untapped market, and where your sales are coming from. I would add (particularly for the women’s market) to also look where sales are GOING to be coming from. Currently, women only make up 12% of Harley’s motorcycle sales, but their growth has a straight line up, and Harley execs know they are unleashing pent-up demand with their new marketing and product strategies to women.
    Great blog,
    Cristi

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