I recently had a conversation with a really smart sales VP who said, “I need my team to remember that our job is to provoke our customers. It’s to make people think. It’s to bring them new ideas that they had never thought about before.”
He’s absolutely right. However, it’s also our job to refresh those new ideas. If you’re bringing the same new insights to your customer today that you were bringing six months, a year, or two years ago, you’re really out of date.
Refresh Your Ideas
Businesses change. People change. Companies pivot. The economy is volatile. And it’s your job to constantly refresh your insights. So, every time you talk to your customers, it’s indeed imperative that you have something new to share—a new idea that will position you as a reliable, trusted advisor who always introduces fresh, new ideas.
Always ask yourself and your team what new twist, idea, or feature you can add to your offering. This will help you stay current, fresh, and become the trusted advisor that customers want to talk to.
