We too often assume the customer is trying to solve a problem. Sometimes, that’s not just the case. You need to probe to find out exactly where your value aligns.
Also – don’t forget to check out: It’s more than just you…!
It’s Not Always About a Problem
We too often assume the customer is trying to solve a problem. Sometimes, that’s not just the case. You need to probe to find out exactly where your value aligns.