Want to build a killer LinkedIn network that actually boosts your sales? The secret is size – but not in the way you may be thinking. How to achieve critical mass influence today…
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Sellers ask me all the time how to build up their following on social media, specifically LinkedIn, but other sources as well.
And I always tell them what I’ve done and that is I accept everybody and I have a one strike year out policy.
Meaning you try to spam me or sell me or send me irrelevant messages without looking at my profile or without understanding my business, then I disconnect with you.
And why do I feel that way? Well, I truly believe that social networking, if we want to call it that, are networks.
Meaning your value isn’t just communicated to the core group of people that follow you, but also to their followers and their followers.
You never really know where the next engagement or the hand raiser is going to come from.
It truly is reliant on people and people who know people.
You know, I kind of think it’s that current manifestation of the old Clairol commercial – you know, she told to friends and so on and so on and so on and so on.
Don’t ever let people tell you that people aren’t important in the sales cycle anymore, because they are more important than ever before.
The reality is, as we wrote about this in Right on the Money, is you are going to be influenced and people, your customers will be influenced by those who maybe you’ve never even met anymore.
And so it’s critical for you to build what I like to call critical mass influence.
And that is ensuring that you connect with everybody, that you find the influence humans who are influencing your customers, that you look for the advisors that your customers are looking for, that you engage everyone in your organization to also build their networks.
Because as many of you will find as I have, it’s not just your direct network that’s going to raise their hand one day and say, I want to work with you are I want to learn more.
It’s the people who are listening to them.
It’s the people who they have said, hey, you need to follow this person.
It’s the person who is sharing your information to their network, which might be larger than yours.
And so looking for those intersection points and understanding that your network isn’t just as big as that immediate network around you, that it’s expansive beyond to the people that they’re influencing, they’re talking to and they’re following, is going to help you accept a bigger network, which will help you grow your sales and retain your customers much longer.
Don’t forget to check out: What Loyal Customers Demand!