In today’s connected world, it’s easier than ever to learn about your competition.
As a business owner, it can feel intimidating typing in a keyword from your industry into Google and coming across pages and pages filled with websites from others offering the same or similar solutions that you do. It can even feel as though there is more competition than there are customers!
In particular, it can be especially deflating for business owners and sales leaders when other players in your industry keep dropping their prices. Not only is it easy to second guess your own value, but some begin to wonder if they can even survive with their competitors at lower prices.
You have to know how to deal with competitive markets. Consider the points I make in this article to get you on the right track!