Never talk about the competition. If someone asks why or how you’re better, talk about it in terms of what your customers say about you.
How Not to Talk about the Competition
Never talk about the competition. If someone asks why or how you’re better, talk about it in terms of what your customers say about you.
One response to “How Not to Talk about the Competition”
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Hi Colleen,
Have been a fan for several years. Love you little video shorts, but this one inspires a key question…
I’m in the process of developing a new product (computer software) which I’ll be launching at some point. With no track record of customer retention/relationships (except maybe a few beta test sites, which of course I’ll use/refer to) how would you best suggest I deal with this. I’m obvioiusly not the only person in this situation, so maybe it’s a good topic for a future post?
Thanks again for all your inspiring and helpful posts – oh, and your great books!
Yours sincerely,
Rob