Follow the Leader

I have to admit – I was a bit shocked when Chris reminded me that in less than a month, it will be September. And especially for those here up North, that means that the days get dramatically shorter and the temperatures begin to wain. This has been one of the nicest summers I can remember here in Ottawa and I’ll be sad to see it go.

For most businesses, activity will also increase as prospects come back from vacation and re-engage. Arming yourself with new and updated strategies to capture and convert your prospects ensures that you continue to grow you business and set yourself apart from the competition.

That’s why I’m so excited about our next Unleash Webinar, Follow the Leader. As you’ll read below, we’re continually asked to provide real examples of how clients are gathering and using social proof in their business. So we’re going to dedicate an entire session to looking at how Testimonial Director customers are collecting and using Testimonials on their web site. Make sure you read more below…

If you missed last month’s webinar on Proactively Getting Testimonials from Busy Customers, make sure you check out the replay. We review five strategies that will help you dramatically increase your success in getting feedback. We’ve also provided a summary of the webinar in this month’s article below. Make sure you review one or the other – and put these strategies into practice!