Some sellers (erroneously) believe that they should be attempting to sell to anyone and everyone.
This is, counterintuitively to some, an excellent recipe to create a disaster.
Here’s some important advice. Only sell to those who are ideal prospects.
Selling to people who don’t fall under this category will only create customer service problems in the future.
I know, you have targets to hit, but selling to and building relationships just to hit your numbers often results in a lose-lose scenario. How can you seriously expect to serve the client efficiently if you’re only selling to them to hit a magic number? Generally, when you attempt to sell just for the sake of selling without regard for who you’re selling to, you’ll end up creating the following:
1) Frustration for you and the client.
2) More work for yourself.
3) Less time to sell in the future because you’re too busy dealing with headaches caused by a mismatched relationship!
Let’s avoid these outcomes, shall we?
Identify your top prospects and clients, get clear on exactly what makes them the very best customers and why they benefit from working with you, and look for more of those people to connect with.
Prospects are not created equally. There are certain people who are simply not a good fit for your business and vice versa.
Never take your focus off of developing quality relationships in an attempt to hit a goal. The short-term “benefit” will never be worth the long-term frustration and hassle for both you and the client.
